How We Create
Silvergrass Records uses generative tools to create music, voices and visual material for fictional artists. The artists are fictional. The creative responsibility is not.
The human foundation
We do not generate random songs and attach a face afterwards.
Before a release is created, we define the artist’s background, personality, values and relationship with the audience. The subjects they sing about are found and selected by people.
The music is built on real experiences, everyday problems, quiet thoughts and personal conclusions.
Technology helps us build the work. It does not decide what the work should mean.
The process
Lyrics are developed through close collaboration between a human creator and AI language models. The tools act as sparring partners, helping to structure ideas, develop drafts and test rhymes.
Every final lyric is selected, rewritten and edited by a person. It must fit the artist’s voice, humour, values and history.
Music and vocals are produced using Suno. A song is not made by entering one prompt and accepting the first result.
We plan the structure, shape the verses, choruses and bridges, choose the instrumentation and refine the vocal direction. Each release must sound recognisable as the same artist over time.
Still images and moving material are created with different generative tools. Each artist has clear visual references for facial features, age, clothing, colour and physical setting.
Those references help every image feel like part of one connected world, while keeping the artist distinct from any real person.
Creative direction
Generative AI produces material quickly. Our most important job is deciding what does not belong.
Lines are rewritten when they do not sound like the artist. Jokes are removed when they feel cruel. Details are changed when they break an established history. Images are rejected when the face, body or setting no longer belongs to the artist’s world.
The human creator directs the process, rejects unsuitable material and takes responsibility for everything Silvergrass releases.
Clear with the audience
Our artists are fictional and our use of AI is visible. We do not present invented concerts, press coverage or personal history as documented events.
Before anything is released, we ask: